In building embroidery machines, relentless pursuit of quality and craftsmanship is present in both the design studio and on the factory floor at its facilities in northern Japan. As a result, HAPPY machines have earned a solid reputation among owners for their extreme durability and reliability. For owners, this translates to a longer useful life, less down-time and greater production. With the newest-generation models, HAPPY builds on its design ethic with further emphasis on the user experience; touch-screen control technology has made the machines easy to learn and operate for users at all skill levels. Maintenance and upkeep has been simplified with on-board help, automated maintenance aids and auto-error correction. Finally, HAPPY rounds out its design philosophy with an unceasing efforts to improve and refine, bringing significant improvements and conveniences with each generation of machines, while sharing upgrades and updates to customers to help assure that HAPPY machine owners have the best experience possible with their equipment.